Social Media Marketing | GSK Tech
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Social Media Marketing


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Case Study 1

Client: Hertz Car Rental
Profile: MNC, Asia Pacific
Facebook Campaign Period: 12 months and ongoing

Challenges:

Car Rental companies are facing unprecedented challenges even before Covid-19. New and upcoming car rental companies in the market do not make it easy, even for a premium and reputable brand like Hertz.

Our Strategy:

GSK keeps a close eye on competitors’ activities and presents exciting and unique points, with worldwide promotions and offers. We create a robust online presence with regular post updates and interaction with social media users.

Results:

  • On average, each Facebook post has 150,000 impressions, 100,000 reach, CTR >1.5%
  • Page Followers at 200,000 and increasing
  • Low average CPC of < $1 for traffic campaigns directed to bookings



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Case Study 2

Client: National Cancer Institute Singapore
Profile: National Specialist Centre, Singapore
Facebook Campaign Period: 6 months

Challenges:

NCIS usually employs their in-house editors for their social media campaigns, but wanted a fresh new touch to improve their marketing strategy.

  • Promote NCIS’s 10th Anniversary event
  • Encourage people to visit their roving exhibition at various locations.
  • Increase the number of ‘likes’ on their corporate Facebook page to keep more people subscribed and educated on the topic of cancer.

Our Strategy:

GSK developed a series of artworks with a unique overarching design concept that represents NCIS’s 10th Anniversary theme. These artworks effectively communicate NCIS’s message to the public on the Facebook platform.

Cancer is considered a taboo topic in Singapore and we address this accordingly by using an unexpected design concept for Facebook posts on common cancers that set people questioning themselves and consider screening for their health.

Results:

  • We exceeded the Page ‘Likes’ count by 2141 and have exceeded the KPI by 678 ‘Likes’
  • Garnered a huge number of visitors at Roving exhibitions



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Case Study 3

Client: Tanglin Dental Surgeon
Profile: SME, Singapore
Facebook Campaign Period: 10 months

Challenges:

Our client was lacking in good traction by their target audience. The clinic was not getting many appointment bookings as a result.

Our Strategy:

GSK proposed a mixture of professional, friendly & cute illustrated design styles that stay consistent throughout the posts within the Facebook campaign. The posts are accompanied with carefully crafted content that is both interesting and educational for the audience.

Results:

  • We received >100 quality enquiries on services and appointments bookings
  • Page Likes increased by 2.5X from 555 to 1382
  • Received messages and positive comments FB page


Pricing – Facebook/Instagram

Form relationships with your target audience. Swipe right on us today!

First Date

Let’s Go Pak Tor

Let’s Go Steady

FB/IG Platform Management FB/IG Platform Management FB/IG Platform Management
Creative Direction Creative Direction Creative Direction

Artwork Design

Artwork Design – Animated Gif Artwork Design – Animated Gif
Captions and Copywriting Captions and Copywriting Captions and Copywriting
Content Scheduling Content Scheduling Content Scheduling
Ad Budget – 15% allocated Ad Budget – 15% allocated Ad Budget – 15% allocated
Photography Photography & Videography

Ad campaign (Awareness / Consideration / Conversion)

Ad campaign (Awareness / Consideration / Conversion)
Engagement with Nano-influencers up to 12 times a year Engagement with Influencers up to 24 times a year
Monthly Reporting Monthly Reporting Monthly Reporting
Up to 6 post per month Up to 12 post per month Up to 20 post per month

$1200/mth*

$2000/mth

$3900/mth

ENQUIRE ENQUIRE ENQUIRE

* The First Date package is only for clients engaging on SMM for the first time

* The First Date package is only for clients engaging on SMM for the first time

Let’s Go Pak Tor

FB/IG Platform Management
Creative Direction
Artwork Design – Animated Gif
Captions and Copywriting
Content Scheduling
Ad Budget – 15% allocated
Photography
Ad campaign (Awareness / Consideration / Conversion)
Engagement with Nano-influencers up to 12 times a year
Monthly Reporting
Up to 12 post per month

$2000/mth

ENQUIRE

Let’s Go Steady

FB/IG Platform Management
Creative Direction
Artwork Design – Animated Gif
Captions and Copywriting
Content Scheduling
Ad Budget – 15% allocated
Photography & Videography
Ad campaign (Awareness / Consideration / Conversion)
Engagement with Influencers up to 24 times a year
Monthly Reporting
Up to 20 post per month

$3900/mth

ENQUIRE

Social Media Marketing

Social media is an integral part of our everyday lives. Connect with your consumers by tapping into this vital outlet through Social Media Marketing (SMM). SMM is the process of breaching target audience groups and gaining attention through social media sites and apps.

GSK Creative has over 10 years of experience in marketing campaigns and website building. Our services are always being refined to ensure that we keep ourselves relevant and in touch with the latest trends. Our extensive knowledge is especially vital for our clients to make the most of our marketing campaigns by reaching consumers at the most popular touch points, Facebook and Instagram.

Our Social Media Marketing (SMM) is available as a part of our integrated web marketing service. This ensures that your SMM is kept well in line with the marketing campaign on the other available website platforms for the best results.

Many of our previous clients have benefited greatly from our personalised Social Media Marketing campaigns. Please refer to our selected case studies below to better understand how GSK Creative can help you achieve your sales or marketing objectives.

Enquire with Us

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